Todd Martin

Todd Martin

Sales Strategy

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Mobile Website and Blog a Must in 2013

January 25, 2013

I can’t stress this point strongly enough: If your website and blog are not optimized for mobile this year, you will lose sales. You may have already.

Todd Martin blog 010813 image 1

46 percent of the U.S. population is looking for your social sales content on their smartphones. Almost half.  Nielsen reported that number in a recent study, as I wrote last month.

If that’s not enough to jumpstart your mobile optimization efforts, consider this: Blogger Bryson Meunier recently released his own research indicating that almost 90 percent of the sites that receive the most organic traffic (sites that are found through Google searches, not paid advertising) offer mobile content.

You’re probably using your own mobile devices to access other websites. How much time do you spend on them if they’re not designed to be easily viewed on the small screen?

The Question Isn’t If, But How

If you have an existing – and fairly simple — blog and/or website, it’s possible that they already display in a usable fashion on mobile devices. If not, you have either work or a new expense in store.

The ease of conversion will depend on whether you’ve built your sites yourself or you have a professional handling your online presence. For full-blown sales websites, it’s most likely the latter. So explore the pricing with your provider and go for it.Todd Martin blog 010813 image 2

You’ll have to determine which content your visitors are most likely to want to view. But better an abbreviated site (with a good, simple shopping cart) than your entire site displayed in type too small to see.

Blog Tools Abundant

Blogs are easier. You may be doing yours on your own already. Your application provider should already have an app or plug-in that’s relatively easy to use.

For example, WordPress offers WPtouch, which lets you convert (without writing code) at least the most critical elements of your WordPress site into one that will display it as if it were originally designed for devices like the iPhone, iPod Touch, iPad and Android. There are both free and more sophisticated paid versions. WordPress also has several downloadable responsive themes (themes designed to look right on any device).

And it doesn’t get much simpler than Blogger, Google’s own blog development site. It’s free, and the template you use to create your web-based blog will be automatically optimized for mobile devices.

Be Where They Are

Todd Martin blog 010813 image 3Whether you take on the task yourself or outsource it, don’t let 2013 go by without giving your customers access to your sites wherever they are. The tools and the talent are out there – and so are potential sales.

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comments

Howdy! This blog post could not be written much better!
Reading through this post reminds me of my previous roommate!
He constantly kept preaching about this. I will forward this
information to him. Pretty sure he’s going to have a good read. Many thanks for sharing!

Ryan

January 28, 2013