Todd Martin

Todd Martin

Sales Strategy

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A Month’s Worth of Blogs in Five Minutes

July 11, 2013

Todd Martin 070113 image 1By the time you finish reading this post, you’ll have at least eight ideas for your August blogs.

August is summer vacation time. Whether or not you’re planning a trip, don’t let your blog go dark. Customers and prospects may be catching up on reading that they didn’t have time for previously, and your blog may be on their list.

So while much of the business world slows down, why not plan to make a fresh start and make late summer one of your most productive periods yet? Assuming you blog twice a week, these suggestions will give you fodder for a month’s worth of posts.

Consider content curation. You need to be an important resource for your customers, but you don’t have to be their sole authoritative voice. Look for content that your readers might find helpful or interesting, inspiring or funny. Repost these pieces, and look for copyright information. If there are no instructions, make sure that you’re crediting the creator in a prominent, can’t-miss place on the page.

Find questions to answer. Ideally, your customers will keep your idea well full by posing queries frequently. If they don’t, look for them. Check out your competitors’ FAQs and Q&As. Look through sites like LinkedIn Answers and Yahoo Answers. And encourage your audience to submit questions. Turn some of these into a general Q&A post so that everyone can benefit.

Interview an expert in your industry. You don’t have to solicit big names. There are regional and national associations for every field imaginable, or you can connect with someone at the company that manufactures a product you sell. And stay alert for opportunities while you’re networking. You may think that no one would be willing to give up 15 minutes for a phone or email interview, but it can be good publicity for your subject, too.

Write case studies on customers. Identify active contributors to your blog or ask for volunteers. Using a problem/solution type of format, write up their comments on their use of your product.Todd Martin 070113 image 2

Create a how-to or how-to-buy. If you own a bakery, for example, write a post on the best mixers for home use, or explain how to make those danged frosting flowers on top of a cake so it doesn’t look like your 10-year-old did it. This would work well as a YouTube video.

Invite a guest blogger. This could even be one of your customers or employees. Most people are delighted to see their names in print. Let them write about anything that would be of interest to residents of your region or to a larger audience. The idea is to occasionally add other voices to the mix.

Write a personal blog. Explain why you started (or joined) your company. Describe a typical day at your office, with photos and/or video. If you can pull off humor, make parts of it funny.

Ask for summer vacation photos and stories. To build an online community, you need to help your readers get to know each other.

You will never run out of blog content. Your business is constantly changing, as is your industry. Let your blog make your knowledge and abilities and skills shine, in a very understated, humble, altruistic way.

Stock images courtesy of


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