Todd Martin

Todd Martin

Sales Strategy

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Tired of the Sound of Your Own Voice?

February 22, 2015

If you just can’t write one more tweet or LinkedIn update or blog post, try some alternatives.

Todd Martin 022215 image 1

We’ve all experienced it. Writer’s block. We just cannot for the life of us come up with any content to share on our blogs and social networks. That dog won’t hunt. Everything we try to write sounds trite or repetitive or dull or otherwise unpalatable.

At times like these, don’t force it. There are other options. Not only do these lighten the load on you, but they also give you a chance to introduce your visitors to other voices besides yours.

Just as some of your own content is more appropriate for Facebook than LinkedIn, or Twitter than your blog, these suggestions should make their way onto your most appropriate piece of online real estate.

Retweet others’ tweets.

There is some research that says retweets actually get noticed more than original tweets. This makes sense. Anytime someone reacts to something positively enough to retweet it – rather than listening to the sound of his or her own voice – it’s likely to have some merit.

Curate content.

You know what curators of museums or art galleries do. They “own” the collections on exhibit there – not literally, of course, but in the sense that they are often responsible for acquisitions and for making the pieces accessible to visitors.

This means that they must be very familiar with everything that is put on display. So, too, should you be if you curate content on your blog or other social site. Read each piece completely and thoroughly to make sure that you want all of its messages to be passed along to your readers.

Museum curators don’t display absolutely every piece from any one source, and you don’t have to reproduce an entire article from an original site, especially if it’s lengthy. You can pull out the best parts and comment on them, adding your own particular view.

Todd Martin 022215 image 2Curating is easier than starting from scratch, but it still requires work on your part. You must include the author’s name and the title of the original work (you will, of course, introduce this material by coming up with your own title for the entire post, which will include the desired excerpts, your commentary and calling out of critical points, and your request that readers join in on the conversation). Include a link to the site where you found the content.

Get a guest blogger.

This goes on a lot. It gives bloggers a break and gives readers exposure to another perspective. You may want to simply ask someone whose work you admire to contribute a post (they may want some kind of payment, which you may or may not be willing to do). Bloggers frequently swap spaces; they each write for the other’s blog.

Dust off your greatest hits.

If you’ve been active on your blog and social networks for 18 months or more, there’s no shame in re-posting something you’ve done before that got a good response. Readers will come and go, and you probably have a new set of visitors who haven’t reached back into your archives. Certainly update the original, and improve on it if you can.

Whatever you do, don’t let your social properties go dark. Use outside resources when you’re running dry. This injection of fresh content may give you the shot in the arm you need to move on.

Stock images courtesy of FreeDigitalPhotos.net

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