Todd Martin

Todd Martin

Sales Strategy

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Be in Two – Actually, Way More than That – Places at Once

February 26, 2015

Do you know what people are saying about your company at any given time? Perch can help.

The internet and its countless social networks provide you with tremendous opportunities – and formidable challenges.
You can be as visible as you want, at very low cost. You can say what you want to say about your company and its products or services.

Todd Martin 022615 image 1But so can everyone else. And therein, as they say, lies the problem. How in the world do you know when someone mentions you or your business? You can set up Google Alerts, spend a lot of time combing through sites where your industry peers hang out, or pay someone (at great cost) to do it for you.

Perch is another alternative. It’s a free app available for both iOS and Android smartphones. It’s not brand new; in fact, it’s been around long enough to have won an Appy Award for Best Business App in 2013.

I don’t usually use this space to promote just one product. There are many that are worthy, but I figure you do a lot of investigating on your own.

This one is worth it. It tracks reviews, social posts, and promotions where you’re mentioned, on Facebook, Twitter, Yelp, Google+, Instagram, Foursquare, Groupon, and Living Social.

It couldn’t be simpler to use. Once you’ve downloaded and installed it, you simply type your company name and its city into the Search fields. If you’re already in the system, Perch will present you with a streaming feed of related mentions going back 14 days. You can, of course, click on an entry to view it in its entirety.

If your company name isn’t found, you can do one of two things (or both). Perch uses the Foursquare database of businesses. If you know you’re not listed there, you can go there to add yourself. You can also click on a link to send an email to Perch and ask that you be included.

Todd Martin 022615 image 2Perch will send you an email digest on a daily or weekly basis – your choice – providing a recap of activity. In between those roundups, just open the app to check on your stream.

You’ve probably caught on to another powerful use of Perch by now: You can enter the names of your competitors and see who’s talking about them – what reviews they’re getting on Yelp and what pictures are being posted on Instagram and where they’re being mentioned (as well as what they’re saying about themselves) on Facebook and Twitter.

And why wouldn’t you?

Perch is a surprisingly simple but potentially very effective way to watch how your company’s name and products are being treated by the social networks. It’s free. It’s simple. It’s a tremendous time-saver. And it meets a need that every company doing business on the internet has. Try it.

Stock image courtesy of FreeDigitalPhotos.net

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