Todd Martin

Todd Martin

Sales Strategy

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Responsive Mobile-Friendly Design? It’s No Longer a Choice

August 20, 2015

If your website doesn’t look terrific on smart phones, better get busy.

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Ready for some shocking news? Google says that as of 2015, more searches are made on mobile devices than on desktop PCs.

The speed of this growth in mobile searches has caught many web developers by surprise. If you’ve been napping, too, the alarm just went off. Putting off getting your website or blog updated for mobile users is no longer an option. You may already be missing out on web traffic and leads.

But wait…there’s more:

Google’s Ranking Algorithms Have Changed to Adapt to Mobile Users
Never slow to adapt, the wizards at Google have taken notice of this increase in mobile users searching for your website. Now, when a user searches in a mobile browser, the latest Google ranking algorithm update looks whether sites are mobile-friendly. If not, they get lower rankings. That’s enough to dump your website or blog off the first page of search results. It could be potentially fatal to your marketing. There’s no time to waste.

If Your Site Is Already Mobile-Friendly, You’re Fine with Google
If you’ve been keeping up with web design issues, there’s a fair chance that you can skate through this change in user behavior. Most updated WordPress releases and templates are mobile responsive by design. Other web development systems, too, include responsive features in their recent versions and newer templates. Find out fast by entering your URL into the Google Mobile-Friendly Test. If it passes, your results page rankings won’t slip.

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Google Is Just One Factor. Is Your Site Mobile User-Friendly?
Google’s handy test is just for Google. It doesn’t measure visitor response to your pages. That’s a different matter. Grab your iPhone, Android phone or tablet and go to your website. Pretend you never saw it before. Does what you see make sense? Can you navigate easily? Is everything readable? Would you take action? Plenty of sites that pass Google’s Mobile-Friendly Test don’t deliver a good experience for visitors.

If Your Site or Blog Fails Either Test – Don’t Panic, But Don’t Delay
Start by making yourself mobile-friendly. Use Google’s Mobile Design Overview to learn how to proceed and to brief yourself on best-practice goals. If you do your own web design, you’ll find technical tips for updating. If you hired a web designer, get in touch and set up a meeting. You’ll find valuable tips at the link above to help you with that discussion, too.

Let Google educate you on mobile design issues and what mobile users expect. Prepare to invest some time and spend some money. Then, look for a solid ROI from giving your mobile visitors a great user experience.

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