Todd Martin

Todd Martin

Sales Strategy

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Google Analytics Supports Social Selling Using Sophisticated Reports and Analysis

February 1, 2013 1 Comment

This great, free tool reveals critical information like where your traffic is coming from and how visitors are spending their time on your website or blog.

How many times have you heard or read the phrase, “…and how did you hear about us?” That’s not just a polite query: It helps businesses develop elements of their marketing strategies.

Knowing where your website and blog visitors were immediately before looking at your site helps you promote your business more effectively. Google Analytics can give you that information – and much more. It helps you measure sales and conversions and lets you learn how visitors are using your site, which means you’ll be able to shape your online presence based on what’s working.

Wouldn’t it be helpful to be able to see data like this about your sites?

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Your Google Analytics Dashboard shows you your current visitor volume, your visitors’ locations by country and the referring sites (you can also see what page they’re currently viewing).

Real-Time is one of Google Analytics’ most useful social selling data-gathering tools.

Like the name says, you can see data about site activity as it happens.

It’s easy to see how this could be helpful in your social sales and marketing efforts. You could, for example:

  • See whether anyone is noticing your new or updated content
  • Evaluate which blog entries and social media posts – and other sites — are driving traffic to your website, and
  • Analyze the effects of a promotion you’ve posted elsewhere.

Letting Google In

Google needs access to your website, of course, to be able to provide this information. So after you’ve signed up for an account, you’ll go to this page to set up your web tracking code (this requires access to your source code).

Myriad Types of Insight

Once you’re an established user and start using Google Analytics, you’ll have a much greater understanding of who visits your site, why they’re there and what they’re looking for and responding to.

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This report displays your traffic sources – sites whose links sent visitors to your pages (the bounce rate indicates the percentage of users who left your site without accessing any additional pages before a session timeout occurred).

The site’s Conversion Suite can be very helpful in your social sales analysis. Through a variety of tools – most of which are free, and some of which may require help from a specialist – you’ll gain a better understanding of what motivates some customers to buy from you while others don’t.

Everyone’s struggling to find ways to learn just who is visiting their websites, how to build relationships with them and what triggers sales. There are more sophisticated tools and services than Google Analytics, but none that are free and this robust. It’s well worth the time you’ll need to master it.

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